Beach Please

The Nitty Gritty

Client: Adobe x Rip Curl Australia
Project Timeline: 14th — 16th August 2020
Team: Jessie Newton, Rohan Gerrard & Eleisha Kubale

The Beach Please Team — Exploring conservation through personality

Client’s Expectations

Adobe Creative Jam aims to provide students with the opportunity to solve real-world issues through designing experiences that bring ideas to life. The Jam is a virtual event running over the course of 3 days, with client briefs, skill-building sessions and feedback. For this Jam, Adobe partnered with Rip Curl Australia.

Adobe x RipCurl
  1. Preserve and Protect Our Oceans
  2. Environmental Products
  3. Act Sustainably

My role

In this project, I predominately worked on the research, story design, copywriting, UI and sound design. I played a supporting role in the prototyping process.

Design Process

Time efficiency and strong communication were vital for our project due to the quick turn over time.


After the briefing, it was important to outline how we would interact as a team. With the event being completely digital and our team separated by Covid-19 restrictions we relied on communicating and designing with:
+ Microsoft Teams (General conversation, video calls)
+ Miro (Brainstorming and Planning)
+ Adobe XD (Design and prototyping)


Each member of the team went away and brainstormed some general themes around sustainability and topics we could focus on. These topics varied from community initiatives, flora and fauna preservation, tourism, global warming and more.

A snapshot of our Miro brainstorm and workflow

Target Audience

Identifying a target audience will help us better design our app through considering their needs and wants.

A glimpse into our audience


Based on our target audience we decided to gamify our app. Using animation and illustration to communicate our story aligns with the animated sitcoms which are currently popular with our target audience. For us, it became important to develop both a strong storyline and fun visuals. These would help to sell our concept and make it engaging for viewers. We spent a lot of time ideating who our characters would be and how they would interact with each other.

Slang terms explored in the app
Basic Wireframe
Low fidelity prototype of our character interaction and an adaption of a basic user journey to the story plan

The Solution

Beach Please introducing visitors to simple sustainable practices they can embody in their everyday life through a gamified app. The user is intuitively led through a sustainable and coast friendly day trip to Torquay, teaching them and reinforcing behaviour that is friendly to our beaches and oceans through the collection of characters. Users can learn additional information such as specific communities initiatives and surf slang through pop-ups. Our design utilises gestures which are familiar to users such as tapping and sliding allowing them to intuitively use the app. The illustration style is set in parallel to the slang and humour filled dialogue in the app. It’s vibrance and relevant style mirrors that of animated sitcoms currently popular with those aged between 18 and 35.


Beach Please was selected as one of the top solutions

Project Success

As a team, we were incredibly proud of what we created in just 3 days. Our application had over 60 screens and allowed users to interact with 7 individual scenarios. The design was strong and cohesive through the bold illustration style presented by Eleisha with witty yet subtle humour to match.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jessie Newton

Jessie Newton

Jessie Newton is a problem solver, thinker and explorer. She currently works on User Experience and graphic design projects.